6 Copywriting Facts That Will Make Your Conversions Skyrocket

Feb 5

When it comes to marketing, copywriting isn’t just “writing.”
It’s the art of persuasion—using the right words to inspire action.

At Blade Commerce, we’ve helped countless brands boost conversions by focusing on these 6 simple but powerful copywriting facts:

1. People Don’t Care About You (At First)

Harsh but true. Your audience is thinking: “What’s in it for me?”

Most businesses make the mistake of talking too much about their brand. The reality is, your audience doesn’t care about your story unless it relates to how you can help them.

✅ Tip: Shift the focus from your product’s features to the problems it solves and the benefits it delivers.

Instead of: “We’ve been in business for 20 years.”
Say: “For 20 years, we’ve helped businesses double their revenue through smart marketing strategies.”

2. Strong Words = Strong Copy

Words carry weight. Some more than others.

Weak words create weak connections. Strong words evoke emotions and inspire action.

Weak: “This product is big.”
Strong: “This product is enormous.”
Weak: “The results were good.”
Strong: “The results were extraordinary.”

✅ Tip: Replace soft, generic words with bold, powerful ones to grab attention and spark curiosity.

3. The Copy Flow Formula

Want to know the structure behind every high-converting ad, email, and landing page?

Here’s Blade Commerce’s proven formula:

A) Who: Who are you speaking to? Identify your audience.
B) What: What’s their pain point? Address the problem.
C) Why: Why should they care? Highlight the benefit.
D) How: How does your product solve their problem? Explain clearly.
E) Where: Where should they go next? Add a clear, compelling CTA.

✅ Tip: Keep it simple and structured to guide readers seamlessly from awareness to action.

4. Clarity Over Cleverness

Don’t try to be clever just for the sake of it. Clarity beats cleverness every time.

Weak: “Ready to unlock your future?”
Strong: “Sign up for free, and we’ll send your first lesson instantly.”

✅ Tip: Clear messaging reduces confusion, builds trust, and increases conversions. The easier it is to understand, the more likely people are to act.

5. Turn “Cons” Into Selling Points

Every product has perceived flaws—but what if you could turn those flaws into features?

“Our process is slow.” → “We’re thorough to ensure the highest quality.”
“It’s expensive.” → “It’s a premium product designed to last for years.”
“It’s complicated.” → “It’s comprehensive because we cover every detail so you don’t have to.”

✅ Tip: Reframe the narrative. Highlight the hidden benefits behind every objection to change how your audience perceives your product.