Our Team’s Philosophy
Meet the Blade Commerce Marketing Team
Blade that has helped grow over 150 ecommerce and SMBs brands across the US. Our team ranges from SEO strategies, Senior Paid Media specialists, organic social media strategist and graphic design wizards. Oh and we offer internships now to local college students!
Oliver Allen, CEO
Located in West Hartford, CT
Oliver Allen, the visionary founder and CEO of Blade, grew up in Newport, RI. His remarkable contributions to the field have earned him a nomination for Forbes' Top 30 Under 30 in Marketing in 2021.
With a solid 9 years in digital marketing, Oliver's expertise is widely recognized, having worked with some of the biggest brands in the country, including HexClad, Mixoloshe (now SMASHD), SwingU, Holbrook Pickleball, BMP Tuning, and many more.
An alumnus of Emmanuel College in Boston, Massachusetts, Oliver's diverse experiences span both the East and West Coasts of the United States, having resided in California and Massachusetts. His professional path began at GetHuman, a company specializing in AI-driven customer service, followed by a pivotal role at Wordstream, a SAAS-based digital marketing firm.
Oliver's career further blossomed as he took on the role of Director of Marketing at SWINGU, a popular golf mobile application boasting over 5 million users. Away from the corporate world, Oliver cherishes traveling with his wife, Alicia, their 10-month-old daughter Maddie, and enjoys the companionship of his 5-year-old Border Collie, Cooper.
Our C Level Employees
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Chief Bark Officer
Tail wags, barking on client calls and needing belly rubs 24/7
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Chief Diaper Officer
Queen of using diapers, most likely heard babbling during client calls.
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CFO
Coming June 17th, 2025
Meet the Team
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Mellyn Kisil
Director of Design
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Jillian Allen
Senior Copy Writer
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Sean Reilly, CSCS
Senior Copy Writer
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Sarah Rich
Associate Email Strategist
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Cara
Team Lead
We’ve Won a Few Awards…
You deserve a better marketing agency.
The Blade Vision
Blade Commerce wasn’t born in a boardroom with whiteboards full of buzzwords. It started with a $200 check from a savings account, a laptop balanced on a shaky desk, and a stubborn belief that marketing could be more than just metrics and pretty graphics.
Blade wasn’t just a name; it was a metaphor—for precision, for sharp strategies, and for cutting through the clutter that drowns brands in a sea of sameness that all these other agencies put out. Aren’t you tired of the same earn and burn technique these “gurus” and “agencies” try to pull you in? All we want to do is be an agency that gives you 110% back and help you flourish.
Imagine a marketing team that cares about your business as much as you do. Well you’ve found it—we simplify everything, hand hold and provide white-glove experiences that are unmatched.
“I started Blade to quite literally fight all those other sh**ty agencies that are out there. Business owners deserve better. Truly, it breaks my heart to hear some of the horror stories that come through on intro-calls”
- Oliver, CEO of Blade Commerce
Transition to Blade in less than 48 hours.
The last thing we want you to experience is a lapse in your marketing efforts. So for more if not all of our new clients we have you onboarded and ready for your kick off call with the team in less than 48 hours. Our quick step approach is to help turn things around immediately and aggressively so you can go back to focuses on your other business needs.
We audit your accounts.
Our team will run a full fledge audit of everything from your settings, current SEO state and ad data to see what’s working, and what’s not. From the audit the team plans out the next 2 - 3 months of your marketing efforts so we have the “perfect” plan moving forward. Once, the audit is complete - it’s time for approvals.
Launch marketing.
After, our final call for your approval on ad copy, keywords for SEO and email designs. We go LIVE! Just like that in less than a week your marketing team is doing everything we can to optimize and start getting your results. Time is everything and it’s important we start building better data and better revenue results in the first 30 days.
Collect data & optimize.
Every day we are checking in and evluating data using 3rd party and proprietary tools in order to make sure we know exactly what is happening with every dollar spent. From there, we optimize - focus on our winners and start to scale where we can. In addition, start testing new copy, ads, emails and more.
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An agency that’s [transparent]
At Blade, we see marketing like a Swiss Army knife—versatile, effective, and essential. Whether it's Paid Media, SEO, or Email/SMS strategies, we don’t believe in one-size-fits-all templates. We believe in custom-crafted solutions, rooted in data but fueled by creativity.
Take the post-purchase flow we created that generated over $81,000 in additional revenue without any third-party apps. It wasn’t luck. It was about understanding human behavior, leveraging urgency, and speaking directly to the customer’s needs.
Or consider the 406% YOY growth we achieved for HatSaver by testing over 50 ads, developing fresh content, and scaling ad spend with precision. Each success story is a testament to our obsession with detail and performance.
Our Customers
Know what you want already?
Book an appointment with our CEO and meet him first hand. Best way to build a relationship is starting off with a nice phone call to learn more about your goals, where you've been and where you’re looking to go!