Our Marketing Case Studies
Let’s take your through some of our marketing agency biggest movers.
Every client wonders, okay, what did this agency really do? While we may not be on a call to explain our marketing techniques and how we helped brands grow, we can show you through our case studies.
Our eCommerce Case Study Results
Getting This Brand to a 875% YOY revenue increase
The Challenge with This Brand
This Brand faced several challenges:
Paid marketing efforts were not yielding significant returns.
Email marketing was almost non-existent.
Keyword ranking and SEO were not up to speed with the direction the brand was moving.
How Blade Increased Revenue for A Sports Brand:
In May 2023, This Brand was at a critical juncture. Struggling with barely breaking even on paid marketing and minimal email marketing efforts, they needed a transformative strategy. Enter Blade Commerce, ready to overhaul their marketing efforts and drive substantial growth.
Strategy and Implementation
Initial Audit: Our journey began with a comprehensive audit that highlighted the gaps and opportunities in their current marketing strategy. This audit was instrumental in setting a clear direction and provided the foundation for our aggressive marketing approach. We identified over 1,500 keywords we could bid on with ads and/or attempt to rank for in the next 3 - 5 months with SEO.
Email and SMS Marketing: We initiated targeted new pop up, refined email flows that captured the essence of this brand and products. This was a key component in building customer relationships, their customer’s loyalty and increasing repeat purchases.
Paid Advertising Overhaul:
Meta Ads: We revamped the existing campaigns, optimizing them for better performance. This included creative refreshes, audience segmentation, and A/B testing to identify the most effective strategies.
Google Ads: We increased the overall spend, achieving a ROAS of 3.50x and a CPA of $44.64, lowering the overall CPA by over $15. Our campaigns featured more than 5,000,000 impressions and 155,662 clicks, with an average CPC of $0.53.
Product Tiering and Targeting: We experimented with splicing products by price point, targeting different paddle tiers (Intermediate, Semi-Pro, and Pro) to navigate different user types. A quiz helped us determine user buying power, refining them into specific ads. This approach worked wonders but had limitations, particularly on Meta due to its inability to focus on smaller remarketing lists.
Team Collaboration: This brands rapid growth meant they were also expanding their team. Initially, our interactions were mainly with Breygan, but soon we found ourselves collaborating with a team of 4-5 employees. This close collaboration ensured that our strategies were aligned with their business goals and allowed us to pivot quickly when needed.
Results
The results of our efforts were nothing short of remarkable:
Average Order Value (AOV): Increased by 9% in the first three months.
Total Sales: Saw a 104% increase.
Online Store Conversion Rate: Rose to 1.54%, close to our 2% goal.
Online Store Sessions: Increased by 83% month over month.
Email Subscribers: Surpassed a record number of 10,000 new subscribers.
Ad and Email Creation: Produced over 250 new ads and 500 new emails.
Keyword Ranking: Increased from 300 to over 3,500 ranked keywords.
Google Ads Performance: ROAS of 3.50x, CPA of $44.64, more than 5,000,000 impressions, 155,662 clicks, and an average CPC of $0.53.
Meta Ads Performance (May to September): 3,769,223 impressions, average engagement score of 2.36, thumbstop rate of 16.61%, and hook rate of 13.68%. Despite a 34-50% drop in these metrics in the last three months due to content issues, we ran 18 different Meta campaigns with a ROAS of 3.39-4.13x, an AOV of $208.51, and a CPA around $81.89.
Conclusion
Sport Brand journey from struggling with marketing efforts to achieving significant growth is a testament to the power of a well-executed strategy and persistent effort. Blade Commerce provided a comprehensive approach, spanning email, SMS, and paid marketing, which not only supported initial growth but also set a strong foundation for continued success. By closely collaborating with this brand’s team and continually refining our strategies, we were able to deliver exceptional results and help push this brand potential in the highly competitive Pickleball market.
Future Recommendations for This Brand: Enhancing Growth and Player Engagement
To sustain and accelerate growth for this brand, it is recommended to:
1. Innovate New Paddles and Marketing Strategies:
Product Innovation: Continue developing new paddles tailored to different skill levels, focusing on advanced features for players looking to upgrade as they improve their game.
Marketing New Products: Implement targeted marketing campaigns to highlight the benefits and performance improvements of the new paddles, using player testimonials and performance data.
2. Build a Better Upsell Program:
Personalized Upsells: Develop a comprehensive upsell program that offers personalized recommendations based on player performance and purchase history. This could include suggestions for paddle upgrades, accessories, and training resources.
Loyalty Programs: Enhance customer loyalty through rewards programs, exclusive offers, and early access to new products.
3. Increase Lifetime Value (LTV) and Average Order Value (AOV):
Bundling Products: Offer bundle deals that include paddles, accessories, and apparel to increase AOV.
Subscription Services: Introduce subscription services for regular paddle maintenance, accessory replacement, or exclusive content and training materials.
Marketing and Strategic Changes by Blade Commerce:
Optimizing Ad Strategies:
Exploring New Channels: Expand advertising efforts to include TikTok and Snapchat ads to reach a younger, more engaged audience.
Refining Current Campaigns: Continue to optimize existing ad strategies on Meta, Google, and Microsoft platforms to ensure maximum ROI.
SEO and Content Updates:
Comprehensive SEO Plan: Develop a robust SEO strategy for 2025 to increase organic traffic and improve search engine rankings.
Engaging Content: Maintain regular content updates on the website and social media to keep the audience engaged and informed about new products and promotions.
Personalized Marketing Efforts:
Customer Segmentation: Use data analytics to segment customers and create highly personalized marketing campaigns that resonate with each group.
Enhanced CRM: Invest in customer relationship management tools to track customer interactions and preferences, allowing for more tailored marketing efforts.
By addressing the initial challenges, implementing a comprehensive marketing strategy, and continuously optimizing campaigns, Blade Commerce aims to significantly boost this brand’s revenue and market presence.
Current and Future Initiatives:
Rapid Brand Growth: We are rapidly growing the brand, including launching new paddle designs and other products.
Managing Inventory: With inventory currently low, we will strategically scale back and plan for future stock replenishments.
Expanding Ad Platforms: The introduction of TikTok and Snapchat ads is on the horizon, aiming to capture a wider audience.
Customer Feedback:
Positive Reviews: We are pleased to share that Breygan left Blade Commerce an amazing review on Google My Business (GMB), reflecting our commitment to excellence and customer satisfaction.
Our eCommerce Case Study Results
Getting Hatsaver to a 406% YOY revenue increase
Working with Hatsaver:
Hatsaver is a family owned hat sweat protection brand that focuses on solving the nasty sweat stains on hats. When Barry and his team hired Blade, they had run into some major roadblocks:
They had been burned by agency after agency
They were cash strapped didn’t know where to go from there
There marketing was all over the place
They had never dipped into email or sms marketing
CPAs had to be under a certain point which had never been achieved before
How Blade Increased Revenue for Hatsaver:
1. Introduction and Background
Client Overview:
HatSaver is a brand dedicated to providing innovative solutions for maintaining the quality and appearance of hats. Their primary product is designed to protect hats from sweat stains, appealing to hat enthusiasts and everyday users alike.
Goals and Objectives:
The primary objective was to increase monthly sales and overall revenue. Specific goals included:
Enhancing website efficiency and user experience.
Developing comprehensive marketing strategies encompassing paid ads, email marketing, and SEO.
Establishing a stronger online presence and engaging effectively with the target audience.
2. Challenges and Opportunities
Initial Challenges:
When Blade began working with HatSaver, several challenges were identified:
The website was built on Squarespace, which was inefficient for e-commerce purposes and had numerous flaws affecting user experience and sales conversion.
The brand lacked a robust marketing strategy, leading to low website traffic and limited online engagement.
There was a need for high-quality, engaging content to attract and retain customers.
Market Opportunities:
Blade identified significant growth potential in the e-commerce space for HatSaver’s niche market. Key opportunities included:
Leveraging the trend of personalized and video-based marketing to attract customers.
Utilizing customer reviews and testimonials to build trust and drive conversions.
Expanding marketing efforts across multiple platforms to increase brand visibility and reach.
3. Strategy and Implementation
Website Rebuild:
The first major step was transitioning HatSaver’s website from Squarespace to a more efficient e-commerce platform. This included:
Improving the website’s user experience, navigation, and overall performance.
Ensuring the site was optimized for conversions with a seamless checkout process.
Content Development:
Blade collaborated with HatSaver’s team to develop new content, including:
High-quality images and videos showcasing the product.
Ad content tailored for various marketing platforms.
Owner-created videos demonstrating product use, which proved highly effective.
Paid Ads Strategy:
Blade managed paid ads across Meta (Facebook and Instagram), Google, and Microsoft. Key elements of the strategy included:
Testing over 100 different ads to determine the most effective formats and messages.
Utilizing videos showing the product in use, which resulted in higher return on ad spend (ROAS).
Incorporating customer reviews into ads to enhance credibility and appeal.
Email Marketing:
A comprehensive email marketing strategy was implemented, including:
Automated flows such as browse abandonment, abandoned cart, abandoned checkout, anniversary, welcome flow, winback, and review requests.
Integration of SMS marketing to ensure coverage across all customer touchpoints.
Collecting and segmenting emails to personalize communications and improve engagement.
SEO Optimization:
Continuous optimization of SEO efforts included:
Regular keyword research and adjustments to improve organic search rankings.
On-page optimization and content creation to drive traffic and enhance visibility.
4. Execution and Process
Timeline:
The transformation took place over four years, with continuous improvements and optimizations throughout the period.
Tools and Technologies:
Blade utilized a variety of tools and technologies, including:
Google Analytics for tracking and analyzing performance.
Mailchimp for managing email marketing campaigns.
Ad management platforms for running and optimizing paid ads.
Team Involvement:
Collaboration between Blade’s team and HatSaver’s team was crucial for success. This included regular communication, content development, and strategy adjustments.
5. Results and Metrics
Revenue Growth:
Monthly sales increased from $2k to over $20k.
Achieved a 406% year-over-year (YOY) revenue increase.
Ad Spend and ROI:
Scaled ad spend on Google Ads from $20 a day to $150 a day.
Maintained a 5x return on ad spend.
Engagement Metrics:
Significant improvements in email open rates, click-through rates, and conversion rates.
Increased website traffic and improved user engagement.
6. Case Study Analysis
Performance Analysis:
The website rebuild led to a significant increase in conversion rates and user satisfaction.
Video ads showcasing product use outperformed other ad formats, driving higher ROAS.
Incorporating customer reviews into ads boosted credibility and conversion rates.
Challenges Overcome:
Overcame initial website inefficiencies and content shortages.
Successfully navigated the competitive e-commerce landscape to achieve sustained growth.
7. Client Testimonials
Client Feedback:
"Blade has transformed our business. The new website and targeted marketing strategies have significantly increased our sales and customer engagement. Their comprehensive approach and continuous optimization have been key to our success." - HatSaver Team
8. Conclusion and Future Plans
Summary of Achievements:
Blade successfully increased HatSaver’s monthly revenue from $2k to over $20k, achieved a 406% YOY revenue increase, and established a strong online presence through a multi-faceted marketing strategy.
What marketing and changes will Blade Commerce make next?
Future Recommendations:
To sustain growth, it is recommended to:
Continue optimizing ad strategies and exploring new marketing channels.
Maintain regular content updates to keep the audience engaged.
Further develop personalized marketing efforts to enhance customer loyalty.
By addressing the initial challenges, implementing a comprehensive marketing strategy, and continuously optimizing campaigns, Blade was able to significantly boost HatSaver’s revenue and market presence.
We are growing the brand rapidly including a new design for their products. With inventory low, we will have to scale back. Our team will be introducing Tik Tok ads and Snapchat ads soon. On the website side, we are developing a comprehensive SEO game plan for 2025.
OH AND BARRY LEFT BLADE COMMERCE AN AMAZING REVIEW!
Working with Momentum Carnivore Nutrition
A family owned brand that focuses healthy dog and cat side of things. This brand had a lot of potential but needed a lot of direction because of a bad website and lack of marketing material. Besides this, the brand has all the right tools and shapes but needed a marketing team to perfect it.
How Blade Increased Revenue for Momentum Carnivore:
Like in Case Study #1, Momentum Carnivore had a faulty website 2 years ago when this brand started working with us, the site had lapses and holes. Blade took the Wordpress website and created a new and improved Shopify store using all the latest and greatest integrations for marketing.
We started building out their organic traffic on Facebook and Instagram, seeing a 450% increase in followers MOM, engagement and more from organic alone. This consisted of our organic marketing team posting relevant content, tending materials and measuring results. We were about to get them into a few thousands followers.
Once the website was redone, we started developing a smaller SEO strategy and building out all their ad platforms including Pinterest, Facebook/Instagram and Google Ads. During that time, we saw traffic increase by about 350% on organic search alone.
After establishing a good baseline of organic social and organic search. We got more aggressive with paid search and social ads - tapping on our internal team members for new content and better images.
Based, on the owners capabilities we were able to add in a subscription model to help with growing monthly recurring revenue. Now month over month, they have a compounding increase in monthly revenue and profit.
Finally, to round it all up, we added in email and sms marketing to increase LTV, AOV and conversion rates across the website.
Within a year we improved Momentum Carnivore’s ROAS on all ads to around 4.32x
What marketing and changes will Blade Commerce make next:
Our team is going to add in a few new ad variants in Facebook/Instagram testing. Our team is focused on scaling on Tik Tok advertising and Google Performance Max in order to stabilize parts of scaling. We are overhauling a massive redo on SEO as well in order to lesson the cost of our marketing for the long term play.
Read our Latest Google Reviews & see why ECOMMERCE BRANDS trust Blade Commerce
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