The Cost of Pinterest Ads in 2025
Pinterest can be a powerful marketing tool for your business. Not only is it a great way to connect with potential customers, but it’s also a great way to drive traffic to your website for free or through paid ads. However, before you start spending money on Pinterest Ads, there are a few things you need to know. In this blog post, we will discuss the cost of Pinterest Ads and how you can get the most out of your investment!
Let’s start with the basic:
What is Pinterest?
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and so much more. With billions of “Pins” on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find - we do this all the time with our own blogs. You can also create Pins to share your ideas with other people on Pinterest, hint, you could be doing this for your business with products or blog posts.
What are some of the benefits of using Pinterest?
With Pinterest, you can find ideas for everything from recipes to home and style inspiration. You can also save ideas to boards so you can easily find them later. And if you need help getting started, you can explore pins by topic or board.
What are some of the best things to do on Pinterest?
You can use Pinterest to find ideas for everything from recipes to home and style inspiration. You can also save ideas to boards so you can easily find them later. Additionally, if you need help getting started, you can explore pins by topic or board.
What are some tips for using Pinterest?
Start by creating a board for each of your interests. Then, start saving pins that inspire you. You can also follow other people whose style you admire to get even more ideas.
Some additional facts about Pinterest:
Pinterest is the 14th largest social media platform in the world
The current platform has over 431 million monthly active users
60% of Pinterest users are women
86.2% of Pinterest users also use Instagram
83% of Pinterest users access the platform via mobile
How much do ads cost on Pinterest?
Pinterest remains a powerhouse for advertisers in 2025, boasting over 500 million monthly active users globally, with more than 100 million in the U.S. alone. For businesses like ecommerce stores and hotels, it’s a visual goldmine that drives intent-focused traffic at a fraction of the cost of platforms like Instagram or Google Ads. Ad costs on Pinterest vary by campaign goal, leveraging a flexible auction-based system that fits any budget. If you’re aiming to build brand awareness—say, for a new hotel opening or an ecommerce product launch—you’ll typically pay $2.00 to $5.00 per thousand impressions (CPM), a cost-effective way to get eyes on your brand. Boosting online engagement, such as saves or clicks on a pin showcasing hotel amenities or a product deal, ranges from $0.10 to $1.50 per engagement, while driving web traffic (think clicks to your booking page or online store) falls in the same range. For conversion-driven campaigns—like turning a pin into a hotel reservation or a product sale—expect to spend $6.00 to $10.00 per action, though smart targeting can stretch your ROI further.
What makes Pinterest stand out for Blade Commerce clients is its ability to connect with users who are actively seeking inspiration—whether they’re planning a trip or shopping for lifestyle upgrades. Unlike broader social platforms, Pinterest’s audience is primed to act, making it ideal for ecommerce and hospitality marketers looking to maximize their PPC budgets. Costs can fluctuate based on competition, seasonality (think holiday spikes for ecommerce or summer travel for hotels), and ad quality—high-performing visuals and precise keywords can lower your spend while boosting results. At Blade Commerce, we’ve seen clients slash costs and lift conversions by pairing Pinterest’s shopping ads or video pins with our PPC strategies. With no minimum ad spend required, you can start small—say, $10-$20 daily—and scale up as you refine your approach. Whether you’re driving traffic to an ecommerce checkout or a hotel booking engine, Pinterest in 2025 offers a compelling, cost-efficient way to turn inspiration into revenue.
Our Pinterest Advertising Best Practices for 2025
Pinterest isn’t just a social platform—it’s a visual search engine with serious potential for driving ecommerce sales and hotel bookings. With over 450 million monthly active users searching for inspiration, it’s a goldmine for brands willing to stand out. At Blade Commerce, we’ve honed a set of best practices to maximize your Pinterest ad campaigns, blending our PPC expertise with strategies tailored for ecommerce stores and hospitality businesses. Here’s how to get better results in 2025.
1. Use High-Quality, On-Brand Visuals with Proper Formatting
Why It Matters: Pinterest is all about eye-catching imagery. Grainy photos or poorly sized videos tank your click-through rates.
How to Do It: Invest in crisp, high-resolution photos and vertical videos (2:3 ratio, like 1000x1500 pixels) that showcase your products or hotel vibes—think stunning room shots or a sleek ecommerce product in action. For ecommerce, lifestyle images (e.g., a customer using your product) outperform plain product shots. For hotels, highlight unique features like rooftop views or cozy lobbies.
Pro Tip: Stick to Pinterest’s ad specs (e.g., 20MB max for images) to avoid rejections and ensure fast loading.
2. Craft Precise, Intent-Driven Messaging
Why It Matters: Vague ads get scrolled past. Pinterest users want ideas they can act on—whether it’s buying a product or booking a stay.
How to Do It: Keep ad copy short, punchy, and tied to a clear goal. For ecommerce, use phrases like “Shop Now for 20% Off” or “Upgrade Your Wardrobe Today.” For hotels, try “Book Your Weekend Escape” or “Save on Last-Minute Stays.” Align messaging with user intent—seasonal pins (e.g., “Summer Hotel Deals”) or product-specific calls (e.g., “Best Tech Gifts 2025”).
Blade Bonus: Our PPC team optimizes ad copy to boost conversions—tie this to your services page for a seamless pitch.
3. Write Unique, Keyword-Rich Descriptions
Why It Matters: Descriptions power Pinterest’s search algorithm and help your pins surface for the right audience.
How to Do It: Write 100-200 characters of unique text for each pin—don’t just copy-paste. For an ecommerce pin, try: “Discover affordable activewear for your 2025 fitness goals. #WorkoutClothes #EcommerceDeals.” For hotels: “Relax at our eco-friendly boutique hotel in [City]. Book now! #HotelDeals #SustainableTravel.” Include 2-3 relevant hashtags and keywords (e.g., “boutique hotel” or “ecommerce fashion”) naturally. Don’t skip alt text—add something like “Eco-friendly hotel room with modern decor” to boost accessibility and SEO.
Pro Tip: Research trending keywords on Pinterest’s Trends tool to stay ahead (e.g., “spring travel” or “minimalist home decor”).
4. Leverage Pinterest’s Ad Tools Like a Pro
Why It Matters: Pinterest offers unique ad formats—standard pins, video ads, carousel ads—that can set you apart when used smartly.
How to Do It: For ecommerce, test carousel ads to showcase multiple products (e.g., a hotel gift shop line). For hotels, use video ads to give a 15-second tour of your property. Pair these with Pinterest’s shopping ads to make pins shoppable—perfect for ecommerce clients. Set up your product catalog or hotel booking links to streamline conversions.
Blade Edge: Our PPC experts at Blade Commerce can manage these setups—link this to your PPC services page.
5. Always Track and Optimize Performance
Why It Matters: Without data, you’re guessing. Tracking reveals what works and what’s wasting your ad spend.
How to Do It: Use Pinterest Analytics to monitor impressions, clicks, and saves. For ecommerce, focus on “outbound clicks” to your store. For hotels, track booking link clicks. Set up the Pinterest Tag to measure conversions (e.g., purchases or reservations). A/B test visuals and messaging—does a “Book Now” CTA outperform “Learn More”? Adjust bids and budgets based on top-performing pins.
Pro Tip: Combine Pinterest data with Google Analytics for a full-picture view—something we specialize in for our clients.
Bonus: Tie Pinterest to Your Broader Strategy
For Ecommerce: Repin top-performing ads to your email or SMS campaigns (e.g., “Seen this on Pinterest? Shop it now!”) to amplify reach.
For Hotels: Use Pinterest to promote loyalty programs or direct-booking deals, syncing with your SEO content like “Hotel Loyalty Program Ideas.”
